The Shop

IMG_20200108_170638_988Vlad’s Denim (formerly Sweet Joey’s)

-Custom Handmade VLAD Jeans & VLAD Products

-Denim Repair & Denim Alterations

-Vintage Apparel & Sunglasses


312 Main St. (btw Bangs & Mattison Aves)

Asbury Park, NJ 07712


Open 10a-5p Thursday-Sat

Sun 10a-4p

Closed Mon, Tues & Wed


b&w pic by Sara Stadtmiller

6 thoughts on “The Shop

  1. Got my first pair of custom jeans made and what an incredible experience! Totally felt comfortable and confident collaborating with you guys every step of the way and sure enough the jeans are perfect! Already received so many compliments, couldn’t be happier 🙂

  2. I discovered Sweet Joeys a couple of months ago and I must say there is nothing like it in Monmouth County. With one of a kind vintage pieces, SJ’s is not for the shopper who follows trends….but sets them. If you’re the type of person who walks to the beat of your own drum, I highly reccomend this place. The fact that both father and son are nice guys doesn’t hurt either.

  3. Pingback: A WORK OF ART, A SCULPTURE: SWEET JOEY’S $300 JEANS | The B Plot

  4. Hi, saw your shop in AP and though it was great. Love the idea of handmade jeans! Is $300 the price for all jeans?

    Thanks, Judith

    • Hi Judith, the jeans go for a flat rate of 350. That’s full service, with unlimited fittings, as well as any and all repairs and alterations included, should you need. We use only the highest grade American or Japanese denim, and all the work is done on-site at our shop in AP.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s